How Content Marketing can benefit your small business

How Content Marketing can benefit your small business

The Content Marketing Institute, which is an online resource for information on everything marketing related, defines content marketing as…

“Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action”

Stuart Miles (7)The key word here is ‘valuable’ content; content that will speak to your customers, content that they want and need, maybe information that solves a problem they have. In order to do this, you need to know your existing customers and research and get to know your prospective customers, so you can deliver that all important content. It may take some time to get it right, but when you do, you will have the opportunity to expand your business, build your reputation and ultimately be known as an expert in your field.

Once you can provide the right kind of content, it brings much more to your ‘table’.

More traffic to your website

If you can solve a problem that your customers have and write about it on your website, when potential customers search online for a solution, they will visit your site. Stuart Miles (6)Depending on what you do, that could lead to a sale or a request for your services…and they are likely to return to your site in future.

If you can find a way to tailor your content to your target customer’s needs and wants, they will trust you and you will get repeat business.

More sales

When a person finds a site they like, that speaks to them personally, or they feel that it speaks to them personally, they will return again and again. And if they are returning, they are more likely to turn into customers. As everything is online these days, we all turn to the internet if we want to buy something; I like to read about what I want to buy first and find out as much as I can about that product before I buy it. I am more likely to buy from a business that knows what they’re talking about and one that seems to know my needs.

Enhances your brand

It sounds a bit rude to say this, but it is fundamentally true – people are generally interested in themselves, in their likes and needs. This isn’t about being selfish, it’s human nature. When someone first looks at your website or interacts with your David Castillo Dominicibusiness, they are not in the least bit interested in your brand, no matter how hard you’ve worked on it. They are more interested in what you can do for them. If you provide something that makes their life easier, less stressful, and cost-effective and generally entertain them, they will then become interested in your brand as they will see it as something they relate to.

If you are consistently publishing new, unique content on your blog or website and then promoting it on social media, more people will get to see your name and start to relate to the things you write about. If they like what they see, they’re more likely to tell their friends and so your audience starts to grow and they become more aware of your brand.

Content marketing is cheaper than other forms of marketing

The title of this last section basically says it all. If you can research and write your content yourself, it is more economical as you’re not spending money on getting someone else to do it for you. You’ll also learn so much from the research you do, that you’ll find more content as you go.

Stuart Miles (5)When you publish your content on your blog or website, make sure that you promote it on every social media site that you have…with maybe a jig around of the title or introduction. You can also contribute to larger sites to get your name out there.

Finally, with content marketing, you are attracting customers to you because they’re interested in what you have to say…and ultimately they will come back again and again.

If you want to influence your audience to your way of thinking and to look at your products or services, you must provide them with something they want or need, be their solution, show them that you provide valuable content and that you value their custom.

 

Images courtesy of 1-3 ) Stuart Miles, 4) David Castillo Dominici 4) Stuart Miles at FreeDigitalPhotos.net

Build a positive brand identity

Build a positive brand identity (2)We all want our businesses to stand out from the crowd. Although it takes some time and effort, it’s worth it to have a unique identity that is instantly recognisable. Here are a few ideas that can help you along your way to having your own brand identity.

You may not think it important for a small business to have a brand, but having a brand is one of your greatest assets. Lots of big companies try to look like small businesses in order to appeal to customers who prefer to support smaller, independent brands. Your brand isn’t just about your logo, slogan and design scheme, but also about the experience your customers get at every touch point with you.

Stuart Miles (6)The first thing to do is to think about a mission statement for your business, which is a short sentence about what your purpose is. We all know Nike’s tagline, ‘Just Do It’ but did you know that their mission statement is ‘To bring inspiration and innovation to every athlete in the world’. So their mission statement encapsulates everything that the company is about and wants to achieve in one short sentence. This is no mean feat, but achievable for your business with a bit of thought. You could always get a few friends round and have a ‘get my mission statement’ party…but make sure you work on the statement before you start drinking…or you could have some very interesting stuff!

It can be easier to think of your brand as a person – what does it like or do? How does it help people? What do you want customers to remember about your business? It’s important to be consistent across everything you do and give the same high quality service and friendly attitude to every customer, so they all have the same or similar experience. This is especially important if you’re dealing with a complaint – be consistent; apologise; find out what went wrong and why and then try and put it right, keeping the customer informed. By doing this you can often turn a complaint around into something positive and turn the complainant into a loyal future customer. I think that the main thing to remember is to always consider your branding with every interaction with a customer.

So, now that we’ve looked at the experience you want your branding to give you customer, it’s time to look at the more practical stuff – business name, logo, colours and design – these are important and help shape your brand, but you need to know what the mission statement of your business is first before you begin, as this helps everything else fall into place.

Choose a business name – what name you choose will depend on what you do. I chose to use my name, coupled with what I do ‘Cindy Mobey Freelance Writer’ – does what it says on the tin. But you might want something that is catchy and captures the nature of your business. Think long and hard as once it’s out there, that is how people will see your business.
Logo – Once you have your name, you could incorporate that into a logo – again to make your business recognisable. As well as an overall logo, you could also have smaller logos for individual product lines.
KeeratiBrand Colours – The colours you choose are more important than you might think – according to research by web design and marketing company, WebPageFX, people make a subconscious judgement about a product in less than 90 seconds of viewing, and a majority of these people base that assessment on colour alone. In fact almost 85% of consumers cite colour as the primary reason they buy a particular product and 80% believe that colour increases brand recognition. Wow! That’s quite powerful.
Tagline – The most important thing with producing a tagline is to be succinct. Your tagline captures what your business does and its values in one, very short sentence. For example, Nike use ‘Just do it’ – L’Oréal use ‘..because you’re worth it’ – both very powerful brands with very simple, catchy taglines that tell you what they want you to remember about them. In order to help you come up with your tagline, concentrate on the features of your business, how your products make people feel. Make a list of all the good things about your business …do your products enhance someone’s life?…make them feel more beautiful?…provide solutions to your customer’s problems? Then brainstorm words that describe those things – it might be worth getting a few friends together to help you brainstorm. Once you have a few words, you can come up with a tagline.
boulemonademoonFonts – When looking at your brand for the first time, people will notice the colours and also the font – the way the brand name is written. There are so many different fonts, so try and choose one or two that enhance your business name…for example if you sell vintage jewellery, look at a vintage font.
Tone of voice – Most big companies go for straight forward language or the ‘plain English’ approach. This helps customers easily understand what you’re saying without having to wrestle with big words, long sentences or jargon. Keep the language simple and friendly and you can’t go far wrong!

I hope this has helped you think about what you might like your brand identity to be – let me know if you have any other ideas, or if you need help to set the brand identity for your business.

Images courtesy of 1 & 2) Stuart Miles, 3) Keerati 4) boulemonademoon at FreeDigitalPhotos.net

 

Grow your customer base

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ID-10086506Our customers are the lifeblood of our businesses, so it’s crucial to gain new customers and to retain the existing ones. At this time of year, I’m always thinking of ways that I can grow my customer base, so after a brainstorming session, here are some of the ideas I’ve come up with…

Collect email addresses

It’s a great idea to take your customers’ email addresses when they buy or contact you. You can use these addresses to let them know of special offers or to send them your newsletter. But, please note that the data protection act states that you need to have written permission from customers expressly saying that they agree to be contacted via email or to receive a newsletter, (they agree to opt-in), so please ensure you get their permission.

Newsletter

Research suggests that people don’t like to part with their email address unless they are going to get something in return. A monthly or bi-monthly newsletter is a great way to let your customers know about your business, what’s new and any offers you have running. A newsletter needs to be of value to your customers, so include…

  • Relevant information about your business and what you can do for them – people are interested in what value you or your products can add to their lives
  • Details of special offers or new products
  • Valuable, unique content that customers can’t get anywhere else. The more valuable your emails are, the more people will sign up

imagesNF5Z7BI7Develop a calendar for your newsletter, planning specific activities that run throughout the year, for example, something around special times of the year; Valentine’s day, Easter, Christmas, Halloween etc. It’s also important to promote your newsletter everywhere; on your website (via an opt-in link or ‘sign up to our newsletter’ page; put it on the bottom of your email signature or on invoices and receipts; include details in any order you send to customers and if you speak to a customer on the phone, ask if they’d like to receive regular updates from you about your products.

Events

If you go to an event, or have a stall at a market, there are ways to attract new customers…

  • Have slips of paper where people can give you their email address – include a statement saying they agree to opt-in to your newsletter and maybe have a fishbowl or something similar where they can ‘post’ their slips
  • Give away small samples in exchange for an email address so you can let them know about your products and future promotions
  • Include your business card and a flyer with every purchase, which gives details of your website and newsletter
  • If you’re at a tradeshow, you might want to run a short presentation on a laptop giving details of your business and what you can offer customers

Recommendations and referrals

Don’t be afraid to ask your existing customers for a recommendation. If they like your products and are happy with the service or services you provide, they will be happy to write a few words stating just that. Then you can publish this recommendation on your website and social media pages. Potential customers viewing your website will be able to read your recommendations and know that you are trustworthy and provide a fabulous service. It’s reassuring for new customers to read about how a previous customer has been satisfied.

You can also ask your customers to refer you to their friends and family. You could provide an incentive, so if they recommend you and that person becomes a customer, they get 10% off their next order.     

Survey

ID-100349134Ask for your customers’ opinions on your products or services. Is there something you could be doing better? Customers like to feel valued and it is good customer service practice to ask a customer what they think, listen to their answer and act upon it. It shows you listen. You could run a short survey and ask opinions – again, give an incentive to reply. You could put something like this at the beginning of the survey in the introduction… “We place a high value on our customers, so we would like to ask you to take five minutes of your time to answer a few questions about the products and services you receive from us. If you complete this survey, you will receive 10% off your next order as a thank you for giving us your opinion.” People like to be asked to help, like to give their opinion and most of all, like to get something in return so they feel that their opinion matters to you.

Provide great customer service

When asked why they go back to the same business over and over again, people often say it’s because of the friendly, helpful person they interact with. Customers remember if they are treated well and a positive customer experience will result in repeat business. Going the extra mile to meet your customers’ wants and needs is part and parcel of giving good customer service.

ID-100245378How do you ensure you provide good customer service? Well, firstly make sure that there is a clear and easy way for customers to communicate with you – in person, by phone or email and that when they do contact you, you reply in a timely fashion. Always have a positive and friendly outlook and attitude to your customers. Pay particular attention to any customer concerns or complaints. If a customer complaints, they are giving you the opportunity to resolve a problem – if you do this in a fast, effective and friendly manner, they will remember that and refer you to their friends and family. Always remember that the reputation of your business relies heavily on providing excellent customer service.

‘How to…’ leaflets on your website and/or video on YouTube

  • Produce ‘How to…’ leaflets or articles on your website. People love a freebie – promote on your social media sites
  • Produce short, instructional and informational videos on YouTube and a link to it from social network sites, website and blogs

These are just some ideas on how to grow your business and get more customers. If you have any other ideas, please let me know…I’d love to hear from you. Contact cindymobey@outlook.com

10 quick wins to get more customers

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If you work for yourself, you will always be looking for new ways to get more customers, especially at the start of a New Year – New Year, new start!

Here are a few ways to help you find those all elusive new customers…

id-100123066Make yourself or your business the answer to a problem. Is there a problem out there that you can solve with your products or services? Do some research online and find out…then market yourself/your business, letting people know that you have the solution to their problem.

Follow up on previous sales. Once you make a sale to someone or provide them with a service, don’t forget to follow up with them a month or so down the line. Just dropping them a simple email to say ‘Hi, hope everything is OK ‘and ask if you can be of further service to them. If you sell a product, or range of products, perhaps you can suggest one to them that they haven’t tried before. If you provide a service, perhaps there’s another service you provide which they hadn’t thought of…you just need to point out that they need it and why!

Know your audience. It’s much easier to sell your products and services if you know who you are targeting. Do you know who your target market is? Take a few minutes to think about what makes those people tick…what makes them happy, sad, relieved … how can you address any issues to make their life easier?

Back to basics. Take a fresh look at your website and social media pages. Update your profile picture so it’s current, and make sure you are posting regularly. Make sure your website is up to date and that all the links work. Is your logo and online persona still relevant to what you do? If not, think about a re-brand. Make sure you have plenty of business cards and that they have all your up to date information on them. Distribute them to places where your target market may be….and think about getting flyers done to advertise your business…remember, that although we live in a technological world, not everyone is online, so there is still a need for hard copy advertising.

id-10040854Network with others. Find local groups or networking events, where you can meet like-minded people and exchange business cards and details. If you have a product and there’s a local trade fayre, go along and give out flyers and talk to as many people as you can. Don’t forget to also network online too – places like Google + and Facebook groups are great for this.

Get yourself interviewed. Approach a local newspaper or radio station and try and get yourself interviewed about your business. You can take the tack of putting yourself forward as an expert in your particular field.

Are you selling online? If you sell a product at markets and trade fayres, do you also have an online presence…and I don’t mean just a website. You could think about setting up an online shop – this can be very lucrative if it is marketing correctly.

Interview someone in your niche. Arrange to interview an influential person in your niche…someone who is an expert or leading authority on the kind of thing you do. You could interview them as a podcast or use it for a blog post. Either way, once published, that person will tell his/her contacts about the interview and point people to it…and you will get more traffic, which could lead to sales.

Offer a free trial of your product. Everyone loves a freebie and giving something away is a great way to get new customers. Make the free trial available for a limited time only, so instilling the idea that if they want a bargain, they need to do it ‘now’. Once they have the free trial, ask them for feedback so you can make improvements if necessary. If they love your product, they will look at your other products…you can also point them in the direction of another product, “If you liked XXXX, you should try XXXX – I’m sure you’ll love it!”

id-100282052Think about setting up a workshop. Although not exactly a quick win, is there somewhere local where you can share your knowledge through a workshop? People still enjoy learning face to face and this can bring you great new contacts. If you prefer to teach online, you could set up a webinar.

When you have gained new customers, which strategies have you employed? And what did you find was the most successful? It would be great to hear from you.

Images courtesy of Stuart Miles and Ambro at FreeDigitalPhotos.net

How to make your business stand out in the crowd

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Starting a business, any business, is a fairly easy process. Anyone can get business cards printed and hand them out, but how do you stay in business? People have so many choices these days. There are so many different places to spend their hard earned cash. How can you make them pick your products/services? How can you make your business stand out from the rest?

Know your competitors

In order to stand out from the rest you need to know what the rest are doing; what they stand for; what they offer; how they are different to you.

ID-10058182Think about some of the big brand names in the marketplace, such as Virgin or MacDonald’s. How do they make sure they stand out from their competitors? What do they do differently?

Now, think about what makes you buy a particular brand over others. Try this small exercise….pick three brands that you buy regularly (could be a toothpaste, a skin care product, cleaning product, item of make-up). Why do you buy that particular brand over others? Is it simply because they’re cheaper? Is it because the latest advertising for that product encouraged you to try it? Or is it a brand you’ve always bought as you really like it? If this is the case, what makes you really like that brand?

Stand out from the rest

Once you know what your competitors are doing and why they stand out; once you’ve looked at some of the big brand names and what makes them different; and once you’ve looked at what you buy and why, you can look at your own products or services and see how you can make your brand proposition more appealing.  If you have a particular target ID-10036600market, such as women over 40 for example, think about how you are going to get your products/services in front of that specific group. Where do this group go? What do they do? Could you advertise where you’ll know they’ll be….leave business cards and flyers?

What about your online presence? Do you have a good looking website, Facebook page or online shop? Is your brand attractive? Would it encourage someone to try your products? What would encourage you to buy your products or services? #

Seven areas to focus on

As I see it, there are seven main areas to focus on to make your business stand out from the crowd.

  1. Know what your customers want, and wherever possible, give it to them
  2. I’ve talked about this before in previous articles, but make your customers feel valued, care about them and give them a good experience every time they contact you – excellent customer service is a must in every business.
  3. ID-100370861Do something to entice people – a free first consultation, a free gift or trial – everyone likes a something for free!
  4. Set yourself up as an expert in your field – solve your customers’ problems
  5. Advertise – give out business cards, flyers or brochures. Advertise in free directories and pay for the odd ad in your local paper
  6. Be interesting and informative on your social media sites….NEVER be offensive. It can take years to build a good, loyal customer base and one wrong comment to tear it all down.
  7. Ask your existing customers for feedback…and use it to promote your business. Use the positive feedback on your website, your Facebook page – anywhere potential customers may be looking. And if you do get negative feedback…address it IMMEDIATELY!

ID-100209829At the end of the day, people have money to spend and just want to spend it. Generally, they don’t care how long you’ve been in business. They care about how your product or service is going to help them – it’s up to you to show them that you mean business! That YOU are the company to choose.

 

Images courtesy of 1) Mr GC 2) Master isolated images 3) Stuart Miles 4) stockimages at FreeDigitalPhotos.net 

Do you speak the same language as your customers?

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To be successful in business, you need to really understand your customers, know their likes and dislikes. But in this age of increasing technology, are you losing the basics on how to speak the same language as your customers?

Why is it so hard?

  • Due to the internet, social media and ‘easy to navigate’ online stores, your customers and potential customers have a huge array of choices, as well as the cost comparison sites to help them. Customers have more power than ever before.
  • ID-100164372Customers tend to be less loyal and much less trusting these days. They will think nothing of flitting from one company to another, depending on who is the cheapest…and easy access to the media means that they read a lot more about customer experiences so are more suspicious than they used to be, the trust has waned.
  • Customers are constantly bombarded with data on their social media sites and through spam email, causing an overload, which makes it harder for them to make decisions about what they want.

When you weigh all this up, it’s not hard to understand why you don’t know what your customers want.

How to find out what your customers want

The quickest and easiest way to find out what they want is to simply talk to them…yeh, just talk to them – why is something so simple being forgotten?

When was the last time you picked up the phone to speak to your customers without a hidden agenda….just to say ‘hello’? So, why not arrange to meet some of your customers face to ID-100372771face – arrange a coffee morning. Show them that you care about their custom and that you’re genuinely interested in them and their businesses. Ask them how they approach problems in their business and ask them to describe how they deliver value to their customers. Listen carefully to their replies.

Ask them to describe your products and services? Are there any particular words and phrases they use? Ask them what they think of your competitors – listen to how they describe them, what words and phrases they use. Take note of their language and how they describe things and use the information to adapt the language of your marketing, use their way to describe your products….if you’re using their language, they will more easily identify with you.

If you talk to your customers on a regular basis, asking them questions about the products they’ve bought (not necessarily just from you) and listening to what they have to say; their ID-100291427worries, concerns and frustrations, you will learn what makes them tick. Listen to the questions they may have about your products and services, including any objections or criticisms, and ask them how you think you could solve any problems.

This is just the tip of the iceberg, but for the small business, talking to customers can have a huge effect on how customers view you and your business. Everyone likes to feel valued and, by talking to your customers, you’re showing them you care about them and their opinions. If you also go ahead and put some of their suggestions into practice, they will feel even more valued…and are more likely to be loyal to you and your business. So, cut out the fancy, long  words and heavily descriptive text, just describe who you are, what you do and who your products and services are aimed at.

ID-10075421Nothing will increase the popularity of your brand than speaking plainly in language your customers can understand.

Good luck and get listening to your customers – they will teach you how to speak their language and give your business the ‘thumbs up’!

 

Images courtesy of 1) Feelart 2) kapongza 3) Stuart Miles 4) kookkai_nak at FreeDigitalPhotos.net

 

 

 

 

Attracting new customers versus retaining existing customers

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When we think of marketing our businesses, most of us focus our attention on getting new customers. It always feels more constructive and is more financially appealing to gain new customers, but unless your business is a new one, it is worth looking at how to gain more value out of your existing customers too.

New customers

ID-10058851Who are they? You may want to attract new customers to build your customer base. In order to find those elusive ‘first time buyers’, you need to think about who you are trying to attract. What kind of customer does your business appeal to? Is it men, women, families, people who like sport? Think about who you need to target.

Where are they? Once you know who you are targeting, you can look at where they are and how you can contact them – are they online or offline? Are they in a particular area? If you are selling sports items for example, you know that you could find your potential customers at the gym or at health clubs.

How do you contact new customers? If your customers are online, you could target them through social media, blogs and forums. You can advertise online in business directories or online publications.

For offline customers, you could advertise in local free papers, put out flyers in places you know they will be, such as gyms, health clubs, hairdressers or beauty salons, for example. You could also attend networking meetings or conventions where you can meet new people face to face. Always carry your business cards, so you can give them out or leave a small stock wherever you go.

Solve a problem

ID-10018705You need to be seen as an expert in your field, so try and solve a problem for potential customers. Think of something that your products can do for them – this gives them a reason to try your products. It might be that you sell beauty products and you have the latest ‘big thing’ that makes wrinkles disappear! Sell your product as a solution to a problem and people will want to try it. This could be done face to face, or you could write a specific blog on a particular product or service you offer.

Collaboration

It might be that your products or services work well alongside another product or service. So, team up with another business and sell your products or services together. For ID-10086506example, if you sell beauty products and you know a hairdresser, you could team up as a full beauty package. Link to each other on your websites and mention each other in your blogs.

Obtaining new customers is all about building new relationships, so take every opportunity to do just that.

Retaining existing customers

We all want to grow our customer base, but if you focus on growing your existing customers, you are more likely to keep them. If you have lost customers, have you ever taken a step backwards to work out why? We all spend a lot of time and effort trying to get new customers, but we must never lose sight of keeping a relationship with our existing customers.

Repeat sales

Once the initial sale has been made, it’s important to build on that relationship….thank them for their custom and remind them why it was such a good decision to buy from you in the first place. Getting to know your customers and giving them what they want will create loyalty and they will return to you again and again. I once employed a general ID-100283685builder to lay a patio…whilst laying the patio, he mentioned that he was Corgi registered, so I promptly booked him to service my gas boiler. He always arrived on time, cleared up after himself and was chatty and friendly and made me feel that my custom really mattered to him. So, when the massive wall that surrounded my property partially came down in very high winds, he was the first person I called. My point is that from doing a small job, he ensured I knew what else he could do, left a card, and was so friendly, I remembered him. I knew he could solve the problem I had and trusted him to do the work well.

Bringing back old customers

Do you have customers that you haven’t heard from for a while? These customers know you and your products already, so it’s a matter of getting back in touch and reminding them that you’re still here. You could ask them why they’re no longer buying from you, ID-100148914endeavour to overcome any problems, and show them that you still value their business. Sometimes, all it takes is to reintroduce yourself – a customer may just have forgotten that they had bought from you in the first place and immediately be interested in other or new products you have to offer. If you sell gift items, contact them in plenty of time to buy gifts for Christmas…and of course, that can be your opening gambit!

Customer Service

ID-100245378I know that I bang on about customer service in most of my blogs, but it is so important to every aspect of your business. If your customers have an exceptional experience, they will come back for more. Helpful, friendly, go the extra mile – all these things, along with an excellent product that solves their problems, will keep your customers happy…. and happy customers are loyal customers.

 

Images courtesy of 1) renjith krishnan 2) Salvatore Vuono 3) David Castillo Domenici 4) hywards 5) Mister GC 6) stockimages at FreeDigitalPhotos.net

8 reasons why every business needs a website

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If I want to find out how to do something or where to buy something, the first thing I do is look online. Most transactions these days take place online and therefore some of the traditional marketing techniques have been replaced with online strategies. However, a surprising number of small businesses do not have a website.

Every second, more than 20 million people are looking on the internet, on their mobile devices or PCs, buying everything you can think of….from books to houses, from kitchen gadgets to garden tools. If you, as a business owner don’t have a website, you are missing a trick as your business won’t be found, so you are missing out on potential sales.

I did it myself and I hear many people saying, “I don’t have a website, I’ve been meaning to sort it out, but just haven’t had the time,” or “It’s too expensive to have a website.” Unless you do it yourself, of course there is a cost involved. So, if you are still hesitating, here are 8 good reasons why you should go for it in 2016…

Promote your business 24/7

ID-100213463As the title suggests, having an online presence means that your business is ‘open’ 24 hours a day, 7 days a week….even when you are asleep. Information about your business, your services, what you sell, are there at your customers’ and potential customers’ fingertips. People are always looking online – they research products before they buy and if you have an online presence, and you happen to sell what they want, you could make a sale. If you don’t have a website, you are invisible….and in this day and age, you can’t afford to be.

Building reputation and credibility

A website gives you the chance to showcase your abilities, your products and services for the world to see – they can see the quality and price, and if you have an online shop, they can buy directly from you. If you don’t have a website, your potential customers will go to a competitor.

ID-100302355Through your website, you can be seen as an expert in your field, and through the recommendations and comments from satisfied customers, you can be seen to be reliable, trustworthy and that your products are top notch.

When you give out your business card, it will tell potential customers a little about your business. If you’ve given them your card because they’ve seen your stall at a local market, they will assume that they can log onto your website when they get home and see more of your products. Imagine their disappointment if they get home to find no website details…and of course, this will lose potential sales.

First impression

ID-100178914Not only does having a website make you more credible, it also shows that your business is established and that you are experienced at what you do. Even if your competitors are stronger than you, a well-built, mobile friendly website can entice customers to choose you instead. You might operate your business from the tiniest desk space in the corner of your dining room, or make your products in your tiny spare bedroom, but when you have a website, your customers don’t see this. All they see is the power of your brand – size doesn’t matter!

Advertise your business

Your website is your ultimate advertising tool. For a relatively small investment in the cost of setting up your website, you can reach millions of people. It is that one brochure that the whole world has access to – no printing and re-printing when you have new ID-100360651products – you just add them online at the click of a button. You can include tons more information and images than you could afford to put into a brochure.

Of course, there is a place in business for brochures and flyers and also advertising in local magazines or newspapers, but your online presence is always available, not just for the limited time that you can afford, or until your product set changes. It’s a fantastic marketing tool that is constantly relevant and up to date.

Save you time

Your website can tell people who you are, where you are and what you do. Without a ID-100291979website, you may spend endless wasted time on the telephone or email giving people directions to where you are, giving details of the products you sell or the services you offer. Your website gives all these details in one, easy to access space, available 24/7. Not only does it give these basic details, it also gives more detailed information about your products. Then, when people do contact you, it’s generally about something more specific or to actually buy from you or use your services.

Reach a wider audience

ID-10080142Advertising in your local paper, putting out your business cards and attending markets, conventions and networking events, are all brilliant ways of getting your products and brand out to a wider audience. However, with a website you literally have a worldwide audience. Business often comes from word of mouth and this is a great way to get local business, but in order to expand and reach customers that don’t know you, the internet is the way forward.

Beat your competition

If you have a business, you only have to look on Facebook or on the internet to know that you have hundreds of competitors who do the same as you. If your competitors have a ID-100160542website, then why shouldn’t you have one? The joy of having a website is that it doesn’t matter how big or how small your business is, it will help you reach more people and increase your sales. Through your website, you can gather information about your customers. You can use your website to host an online survey to find out what your customers want and online forms can be used to easily contact you to request a quote or ask for further information. When you know what your customers want, you can develop products or services to solve their problems or meet their needs.

Customer Service

Your customers are the most important part of your business. You can improve the service you give them by including FAQs and a Contact Us page. Customers can not only leave comments and recommendations, they can also ask questions. You can collect your ID-10069301customers email addresses, and with their permission, can send them regular updates about new products. This makes them feel valued and valued customers will come back to you time after time.

I hope that I have helped you to see the benefits of having a website. You may have thought that a website is a waste of money, but it is the exact opposite. You may have to invest a little to get your website written and built professionally, but you will soon get your investment back when new customers find you and start buying from you.

 

Images courtesy of  1) 2) 3) 4) Stuart Miles, 5) hywards, 6) Danilo Razzuti, 7) mapichai 8) Stuart Miles at FreeDigitalPhotos.net